Italy’s Top Chocolate Festival: Eurochocolate in Perugia

There are few things I can think of that make travel more pleasurable than food – whether it’s trying something new, or tasting an old favorite in the place where it was born. And because so many people around the world are so passionate about chocolate, it shouldn’t come as a surprise that Perugia’s annual Eurochocolate festival draws countless visitors from all corners of the world.

Held in October each year since 1993, Perugia’s Eurochocolate chocolate festival has been steadily growing in popularity. Today, it is one of the most important chocolate festivals in Europe and features everything from theatre and music performances to cooking demonstrations and chocolate art exhibits. A highlight for most visitors is the collection of outdoor chocolate sculptures; between all the chocolate used in the artwork and all the chocolate being sold by vendors outdoors, if the weather is warm you won’t be able to walk through town without breathing the chocolate-scented air.

Each year, Eurochocolate has a different theme – in past years it’s been things like “City of Chocolate,” “Chokolate Revolution,” and “Chocolage.” The latter theme was meant to speculate as to the evolution of chocolate, and the promotional photographs included a woman using a chocolate bar as a mobile phone!

Perugia, the capital and largest city in Umbria, was the sole site of Eurochocolate until 2000, when other cities in Italy saw what a great idea it was and decided to get in on the act. Many of those cities have broken away from the Eurochocolate umbrella and have started their own chocolate festivals (such as Turin’s annual chocolate festival, CioccolaTÒ), but one city which remains affiliated with Perugia’s Eurochocolate festival is Modica – their chocolate festival is held each year in March.




To get a feel for what you can expect at Eurochocolate in Perugia, check out this video:

Remember, this is a popular chocolate festival – that means hotels and hostels book up well in advance, and every cheap hotel and hostel manager can charge more for their rooms than they normally would in October. Making a day-trip to Perugia during the chocolate festival is a good option, provided that you’re staying somewhere close enough that you aren’t stuck on a two-hour train ride one-way just to get to the city. The official Eurochocolate website is here, although the English website is, well, largely in Italian. You should be able to find this year’s festival dates at or near the top of the website, at the very least.


>> Looking for a place to stay after all that chocolate inhalation? Check out these hostels in Perugia and cheap hotels in Perugia.

8 thoughts on “Italy’s Top Chocolate Festival: Eurochocolate in Perugia

  • Crystal

    We’re planning a trip to Rome in March and I had heard that there is a Eurochocolate festival held there during that time but I can’t find any dates and the main website doesn’t seem to go that far out. Anyone know?

  • Linda Harris

    Salve Jessica,

    Am following you on Twitter (I’m Linda SavvyNYPR), since I’ve been an Italofile for the last (mmm, I will be dating myself, oh well) 26 years! Besides doing PR, I just became the Sales & Mktg. Mgr. for Therefore, perhaps we could set up an eventual phone interview about Italy begtween you Susie Raphael, CEO of Maybe we can even set up a back link between your website and ours for promotional purposes. Please email me at Since I have not traveled to Italy now for the last 6 years, I live vicariously through my numerous Italian contacts, friends, etc., as well as working with Italian consortiums at trade shows in NYC. Perhaps the next time when you twitter about eating in Milan for lunch, you could tell your followers what you ate and where. It would very very helpful indeed. Allora, attendo al tua gentile rispotsa in merito. Linda Harris, NYC

  • Jessica Post author

    Hi, Linda: Thanks for the note, and I’m glad you like the site! I’d be happy to talk with you about the travel radio show; my email address is jessica (at) bootsnall (dot) com. I’m traveling back to the US tomorrow, so it may take me a couple days to get back into the swing of things, but we can certainly chat via email until I’m coherent. 🙂

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